What began in 1951 as Achille Maramotti’s vision to bring refined prêt-à-porter fashion to women who value style and substance, has evolved into a signature silhouette – the unmistakable Max Mara wool coat. It is the alchemy of purist design and the rarest materials that turns each coat into a lifelong companion. The legendary 101801 Icon Coat, unchanged in its perfection since the 1980s, exemplifies this philosophy. This luxurious material gives Max Mara jackets and coats a special feel and an elegant drape. Alpaca wool is characterised by its fineness, warmth and durability. Or the Teddy Bear Icon Coat, a plush, avant-garde statement piece that balances bold volume with enveloping warmth.
Whether you choose a classic black Max Mara coat or a soft beige iteration, each creation is a tribute to "Made in Italy" and a celebration of enduring values. Our carefully curated selection reflects these principles – offering you the opportunity to invest in true sartorial value.
The fashion of Max Mara is renowned for its exquisite use of camel hair, prized for its softness, warmth, and featherlight feel. A breathable natural fibre, it caresses the skin with unmatched comfort. For elevated softness and warmth, cashmere is often added – lending coats a fluid drape and sensual touch. Alpaca wool, known for its fine texture and durability, is hypoallergenic and ideal for sensitive skin. Many Max Mara coats are grounded in high-quality virgin wool, selected for its longevity and thermoregulating properties. Each fibre serves a purpose – not just to protect, but to envelop with grace.
A Max Mara coat, dress and sweater are not only symbols of style, but also a statement of conscious consumption and an appreciation of perfect craftsmanship. With the right care, they will become faithful companions that will see you through many seasons.
how has ian griffiths influenced max mara's coat collections?
Creative Director Ian Griffiths transformed the Max Mara coat into a symbol of timeless luxury. He refined the brand’s iconic silhouettes and introduced contemporary cuts with fluid lines and rich textures. Under his guidance, coats have become central to Max Mara’s identity – blending classic tailoring with modern minimalism.
why are coats so important to max mara?
Coats are the beating heart of Max Mara – the brand’s most iconic offering and a symbol of its luxury philosophy. They represent durability, quality, and understated confidence. Legendary models such as the 101801 Icon Coat have earned Max Mara global recognition and perfectly embody the house’s essence: timeless elegance that transcends trends.
how do i care for a max mara camel hair coat?
Proper care will ensure your coat stays beautiful for years. Avoid frequent washing; instead, let your camel hair coat air out after each wear. Light stains or dust can be gently removed with a soft clothes brush, always brushing in the direction of the fibre. For deeper cleaning, opt for professional dry cleaning, ideally with specialists familiar with luxury natural fibres. Store your coat on a wide wooden hanger to maintain its shoulder structure, and protect it in a breathable garment bag during warmer months.
what is the difference between max mara and weekend max mara?
Though part of the same fashion house, the collections represent different expressions of Italian style. Max Mara, the main line, embodies pure, timeless elegance with luxurious fabrics and structured tailoring, making it perfect for professional settings and formal occasions. Weekend Max Mara presents a more relaxed, lifestyle-driven approach inspired by off-duty elegance; it is sophisticated yet effortless, ideal for women who wish to maintain a refined style even in casual moments. Likewise, ‘S Max Mara is rooted in functional minimalism, offering modern staples with a clean, contemporary aesthetic.
which max mara coat is the most iconic?
The most iconic coat by far is the Max Mara 101801 Icon Coat, designed in 1981. With its perfect proportions, kimono sleeves, and double-breasted silhouette, it quickly became a fashion legend and remains a bestseller to this day. Other renowned models include the Manuela Coat in pure camel hair, admired for its effortlessly feminine wrap design, and the Teddy Bear Icon Coat, a more recent global phenomenon celebrated for its voluminous texture and fashion-forward appeal.