Founded by visionary Elin Kling, Toteme fashion is less a brand and more a way of life—reflected in every single design. The aesthetic is shaped by a deep understanding of the needs of the modern woman: a wardrobe that functions as a reliable uniform without ever appearing uniform. At the heart of this Scandinavian design lie Toteme tops, each with a distinctive appeal.
The iconic Toteme Signature Shirt, often crafted from crisp poplin or organic cotton, plays with an oversized silhouette to create a look that feels both powerful and effortless. In contrast, the flowing Toteme silk blouses reveal their poetic quality—gently draping over the body and serving as a symbol of understated luxury.
Each top is conceived as an investment piece—timeless classics that can be reinterpreted season after season, forming the basis for countless business-casual outfits or relaxed everyday looks. Carefully coordinated Toteme bags, Toteme coats, and Toteme jackets complete the collection and reflect the same philosophy of timeless elegance and exceptional craftsmanship. They complement any outfit and emphasize the minimalist yet expressive style of the brand.
who is behind the toteme brand, and what defines its philosophy?
Toteme was founded by Swedish power couple Elin Kling and Karl Lindman. Their vision was to create a modern “uniform” for women—both timeless and functional. The brand’s philosophy is based on minimalist design, high-quality materials, and a reduced color palette that puts the focus on silhouette and versatility.
why are toteme tops and shirts so popular?
Toteme tops and shirts are highly sought after due to their unique combination of comfort, quality, and stylish design. They often feature sculptural forms, flowing fabrics, and intentionally relaxed fits. These qualities make them versatile investment pieces that integrate effortlessly into various outfits—suitable for both business occasions and casual everyday wear.
how do toteme shirts for women fit?
Fit is a fundamental part of Toteme’s design philosophy and is often characterized by a consciously chosen relaxed silhouette. Many designs—especially the Toteme oversized shirt—are crafted to create a laid-back yet defined look. In general, we recommend choosing your usual size to achieve the designers' intended effect. If you prefer a more fitted style, you may consider sizing down. Think of the signature silhouette as an expression of effortless style that balances comfort and elegance with ease.
what size should i choose for a toteme shirt?
Choosing the right size for a Toteme shirt largely depends on your desired style. The oversized fit is characteristic of pieces like the iconic Toteme Signature Shirt or the popular striped shirt. If you appreciate this look, your regular size is the ideal choice. The same applies to styles like the Toteme Capri Shirt, which has a more straight-cut silhouette. It’s about embracing the aesthetic intended by the label. If you’re unsure, consider how you plan to wear the shirt: open over a tank top for a more casual look, or buttoned and tucked in for a sharper silhouette.
how do i style an oversized toteme shirt?
An oversized Toteme shirt is an incredibly versatile piece and the foundation for countless styling ideas. For a balanced look, pair it with slim-cut Toteme pants or jeans to contrast the top’s volume. Another option is the “French tuck” – loosely tucking the shirt into the front of your pants, subtly highlighting the waist while retaining a relaxed feel. Worn open over a simple Toteme tank top, it acts like a lightweight jacket. Combined with wide-leg Marlene trousers, it creates a sophisticated, fluid look that radiates confidence.