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Allude

, the Munich-based label, has stood for cuddly-soft luxury fashion made from pure cashmere since 1993. Designer Andrea Karg masterfully combines classic basics with extravagant cashmere fashion, from sweaters to accessories, using the finest, highest-quality materials.
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allude cashmere

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allude cardigans

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meet the brand

the munich cashmere icon

Allude was founded in 1993 by Andrea Karg in Munich and specializes in luxurious cashmere fashion. The brand quickly made a name for itself for its modern, elegant knitwear that combines quality and style. Andrea Karg, the founder and head designer, remains the creative driving force behind Allude to this day. Her vision is characterized by the combination of innovative design and traditional craftsmanship. Allude stands for timeless elegance and exceptional cashmere quality, combining fashion and comfort in perfect harmony.


DISCOVER THE ENTIRE COLLECTION

allude art of cashmere

In our selection of - [ ]  pullover  you will find the essence of this philosophy - the finest  cashmere  , shaped into understated silhouettes that are both light and deep at the same time. We draw from a curated range that goes far beyond the basics. In addition to our iconic sweaters, you will also find shirts, pants and  cardigans , complemented by finely coordinated accessories such as scarves and gloves. Allude Damen appeals to those who design their wardrobe consciously rather than whimsically - with long-lasting quality and harmonious colors. The colors Allude chooses are never loud. Ecru, sand, a delicate smoky gray - they seem borrowed from nature, like a memory of moments that last. Andrea Karg draws her inspiration from art, architecture and life - creating collections that are touching in their simplicity. Find Allude creations that translate your personality into knitwear - soft, clear, powerful.